Client
Southeastern Grocers (SEG)
Platforms
Mobile-responsive Website
Tools
Sketch, Adobe Creative Suite
Role
Senior Product Designer
Stakeholders
SEG Marketing, Disney Legal, Senior Leadership
The Challenge
Southeastern Grocers partnered with Disney for the premier of Star Wars Episode VIII – The Last Jedi. They needed to build excitement online.
The Solution
Digital Promotion & Brand Activation
We expanded their in-store campaign to a digital microsite, building excitement and educating customers about what to expect.
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Launch
Results
Hundreds of thousands of customers loved the campaign across digital, print, and in-store activations.
575 stores across the United States participated in the in-person experience and their customers came out in force!
