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My Approach

Build simple solutions to complex challenges.

I operate at the intersection of creativity and business to accelerate outcomes, integrate new technologies, and turn bold vision into beautiful, high-performance products, services, and experiences.

I have helped some of the world’s most prestigious brands launch new products, enter new markets, and transform their businesses.

My Process

  • Discovery

    Together, we do a deep dive into your world.

    We uncover where you’re looking to go and how you’d like to get there.

  • Research

    Before we hit the road, we research and unpack how your competition stacks up, where opportunities are located, and what success looks like.

    Turn current challenges, technical requirements, and business priorities into new opportunities.

  • Roadmap

    With data in hand, we define a clear vision and map a path to success.

    From short-term wins to long-term sustainable growth, we map a clear path to scale.

  • Requirements

    Align and prepare teams for where we are going and what success will look like.

    Facilitate active contributions through ideation sessions, workshops, and knowledge sharing with an acute focus on enhancing efficiency, reducing costs, and improving outcomes.

  • Design

    Design from end-to-end, harnessing your unique point of view. Make, show, stand out, and be memorable.

    Sharing early and often with end users, new or existing customers, and key stakeholders gets the validation to continue forward.

  • Scale

    Successfully deliver on complex projects.

    Guide trade-offs with data-driven decision making, tracking, testing, learning, and sharing.

    As you grow, navigate ambiguity and complexity with holistic systems, collaborative environments, and a bias towards action.

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Clients

I specialize in design leadership for brands, products, and services ranging from startups to Fortune 500 companies.

I have a proven track record for delivering real results in a wide range of industries.

 

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Get Results

Using a 360° approach, I use strategic thinking, human-centered design, agile product development, and innovation to solve real world challenges and get results.

From integrating AI to increasing sales, accelerating user acquisition, or achieving business growth from 0 to 1 or at scale, I use a bias towards action and a make/show approach to unblocks teams, successfully navigating ambiguity, get alignment, and develop solutions with long-term viability, scalability, and stability.

 

  • Strategic planning is at the core of everything we do.

    Achieve magnetic brand presence, increased conversion rates, or a stronger market position through our research-driven, systematic, and results-oriented approach to design and development.

    Our strategic approach has empowered some of the world’s most prestigious brands to successfully launch new products, enter untapped markets, and drive business transformation—saving time, boosting revenue, reducing costs, and strengthening brand loyalty.

  • From branding to user experience and visual design, every pixel serves a purpose and every interaction adds value.

    Working with cross-functional teams to craft designs that feel exciting, intuitive, and elegant.

    We design every detail—what people see, hear, smell, taste, and above all else, feel.

    We focus on innovation, ease of use, and excellence to transform ideas, data, and feedback into market advantage.

  • Ideas to working prototypes in the blink of an eye.

    Ensure that the outcome serves the purpose using agile product development and human-centered design.

    Negotiate trade-offs and collaborate cross-functionally to create clarity from ambiguity, make decisions, build solutions, and launch products in the market.

  • Whether you’re looking for big-picture ideas or a structured approach to fostering, developing, and implementing new ideas, processes, or products within an organization, we specialize in innovation.

    Integrate new tools like AI and custom LLMs to transform your operations, increase revenue, or reduce costs. 

    Develop and implement new technologies for accelerated growth, impact, or evolution in your business.

Testimonials

  • "Kirstin is a dream to work with—fast, competent, creative, and modern."

    Sarah Ricard, Vice President

  • "Inquisitive and thoughtful, Kirstin has taken the time to understand us, our company and our customers in order to deliver strong UX and design solutions."

    George Smith, CEO

  • "I love working with Kirstin for a lot of reasons, but one that keeps me coming back is that she has a unique ability to see into the future and anticipate the needs and wants of customers, operators, execs and teams."

    Byron Gronseth, Executive Director Experience Design

  • "Kirstin brings a sharp, systems-oriented mindset to design, effectively identifying and addressing deep-rooted issues that impact the end experience. Her ability to see beyond surface-level problems sets her apart."

    Farica Carroll, Product Designer

  • "Kirstin it has been amazing working with you and I can't wait to see what we can make together in the future."

    Sandhya Prasanth, Product Lead

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Thank you for your time!

I look forward to working together, now or in the future.