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Hello! It’s me, Kirstin.

Glad you’re here!

 

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Built Across Disciplines

I build products, teams, and businesses.

My career has taken me across product strategy, design, technology, and business, leading everything from 0→1 launches to enterprise platforms used by millions of people.

I’m at my best solving complex problems, bringing different disciplines together, and turning ambitious ideas into products that customers use and businesses can scale.

  • Product Leadership

    • Product Strategy

    • Vision & Roadmaps

    • 0→1 Launches

    • Platform Growth

    • Enterprise SaaS

  • Experience Leadership

    • Customer Research

    • Experience Strategy

    • Product Design & Design Systems

    • Accessibility (WCAG 2.1 AA)

    • Service Design

  • Business Leadership

    • Go-to-Market

    • Monetization

    • New Market Entry

    • KPIs

    • Growth

    • Evolution

    • Change Management

  • Technology Leadership

    • AI & Automation

    • B2B, B2C & SaaS Platforms

    • Connected Ecosystems

    • Data-Driven Products

    • Emerging Technology

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How I Show Up

I started in design, where I learned to understand people and make complex ideas tangible.

As my scope grew, my foundation expanded into product strategy, technology, business, and organizational leadership.

Today, I lead across the full product lifecycle, connecting customer insight, business strategy, design, and technology to move products from idea to launch to scale.

My north star is shared success for everyone involved.

  • 🧭 Create Clarity

    Turn ambiguity into a clear direction teams can understand and act on.

  • 🤝 Build Alignment

    Bring product, design, engineering, business, and customers into the decisions that shape the work.

  • 🛠️ Stay Close To The Work

    Lead strategically while staying close enough to the details to challenge assumptions, solve problems, and help teams move forward.

  • 📈 Raise The Bar

    Set high standards, use evidence to make decisions, and continuously improve the product, the process, and the team.

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Proven Track Record

I’m a hands-on, player-coach leader with a bias for action. I set the direction, build strong teams, and stay close enough to the work to help solve the hard problems.

Across 0→1 launches, enterprise transformations, and global platforms, I’ve learned how to create momentum without sacrificing quality.

From Strategy Through Scale

I partner with startups, businesses, product-led organizations, and Fortune 500 companies to transform goals and objectives into experiences that drive measurable outcomes.

  • 🚀 Launch a new product.

  • 🌎 Enter a new market.

  • 📈 Increase adoption.

  • 🙂 Improve conversion and retention.

  • 🛠️ Modernize legacy platforms.

  • ⏩ Accelerate product delivery.

  • 🤝 Align cross-functional teams.

  • 🏆 Build a scalable product organization.

Build What’s Next

I’m always interested in ambitious or complex challenges, difficult problems, and teams building the products that lead the way.

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