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Hello! It’s me, Kirstin.

I’m here with my dog, Wolfie.

I’ve spent the last 12 years leading product and design teams that cut through complexity to deliver with precision and move the needle.

From zero-to-one product launches to scaling global experiences, I bring the clarity, momentum, and polish that turns internal alignment into customer obsession.

Together we will elevate vision, unlock buy-in, and drive results.

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Skills & Expertise

I lead cross-functional teams using a player/coach mentality and a focus on human-centered design.

From discovery to research, design, prototyping, and launch, we will go beyond features into form, narrative, identity, flow, emotion—connecting all of it into living design ecosystem that people use and love.

Design Leadership

Building, Scaling, & Mentoring Teams

Hiring, Managing, & Scaling
Creative Direction

New Technology

AI—Artificial Intelligence
ML—Machine Learning
iOT—Internet of Things

Integrated Marketing

Branding & Brand Strategy
Integrated Campaigns & Storytelling
Copywriting, Content Creation, & Social
Packaging Design & Retail Activations
Mobile Apps & Responsive Web

Product Leadership

Product Vision

Agile Product Management

Human-centered Design & Design Thinking

Digital Strategy
UX Research & Insights
UI Design
Design Systems
Marketing & Product-led Growth
E-commerce
SaaS

Roadmapping

Planning & Workshops

Cross-functional Collaboration

See My Process

See The Work

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Get Results

Using a player/coach mentality and a make/show approach, I help companies turn bold vision into beautiful, high-performance products that drive revenue, retention, and brand love.

When you need leadership that drives outcomes—not just output—I’m your trusted partner for design and development.