The Challenge

Safehouse livestreams music and events from Austin, TX.

They needed a brand that could take them from stage to screen.

Branding + Strategy

Making It Memorable

Creating a plan that differentiates Safehouse from its competitors and ensures the best communication with its audience.

Design System

Setting The Tone

The Safehouse brand is paired with a design system. Together, their system focuses on color, typography, and iconic graphics that anchor the brand as it expands across print, digital, experiences, and social media.

Social Strategy + Growth

Consistency & Trust

Safehouse uses social media to reach their audience. Starting with social media, we build connection and consistency through design, building brand recognition and engagement across online and in-person.

As Safehouse grew, they needed new revenue streams. We designed exclusive, limited merch drops to generate hype. 

User Experience (UX) + User Interface (UI)

Digital-first Experiences

We designed a mobile-first website to bring the Safehouse brand to life. Using design, animation, content, and e-commerce to facilitate their events, merch, and services.