Client
Ford Motor Company
Platforms
Retail Activation with iPad, Web E-Commerce, B2B+B2C Tools
Tools
Figma, Adobe Creative Suite, Miro
Role
Design Lead
Stakeholders
Dealers, Model E, Integrated Services
Shop & Buy
E-commerce
Collaborating with multiple e-commerce teams to design a cohesive digital e-commerce experience focused on modernizing the design system, increasing transparency, and creating intuitive interfaces that are simple to use.
Experience Design
Lifestyle-focused Retail
Developing lifestyle-based retail experiences that remove friction and increase joy during shopping visits, test drives, drop-off and delivery, plus service.
Dealers & Owners
Integrated Experiences
Partnering with dealers, internal teams, and vendors to develop digital products that streamline and elevate the end-to-end dealer experience.
From new sales to service visits, enabling best-in-class customer experiences with digital dealer tools that drive systemic improvements and integrate AI to enhance the overall experience.
