| Overview | |
|---|---|
| Company | Bilateral Base |
| Focus | Telemedicine & Practice Management |
| Role | Design Director |
| Scope | Patient Experience, Provider Tools, Clinical Workflows, Marketing Website, Design Systems |
| Partners | Providers, Senior Leadership | Responsibilities | Product Strategy, UX Research, Design Systems, Mobile-responsive Web App Design |
| Outcome | A trusted EMDR-focused virtual care experience that simplified patient and provider interactions and positioned Bilateral Base for growth. |
Expanding Access to EMDR Therapy
Access to EMDR therapy has traditionally depended on finding a trained clinician and attending treatment in person. Bilateral Base reimagined that experience for virtual care by combining secure video sessions with digital bilateral stimulation and clinician-led workflows.
Leading the product strategy and experience design, we translated the needs of EMDR therapists and patients into intuitive clinical workflows, digital bilateral stimulation tools, and a scalable platform for remote care.
The result expanded access to specialized therapy while supporting confident adoption across healthcare organizations.
Brand Strategy & Design SystemBuilt For Trust
EMDR therapy depends on trust, emotional safety, and the therapeutic relationship. Every interaction was designed to help therapists confidently guide treatment while giving patients a calm, supportive experience throughout remote sessions.
Product DiscoveryUnderstand Before You Build
Designing for EMDR required understanding far more than traditional telehealth workflows. Research focused on how therapists guided bilateral stimulation, maintained patient engagement, and adapted in-person treatment techniques for remote care.
Product DiscoveryUnderstand Before You Build
Designing for EMDR required understanding far more than traditional telehealth workflows.
Research focused on the key features required by therapists for bilateral stimulation, patient engagement, and clinical practice management.
We adapted in-person treatment techniques for remote care.
GO-TO-MARKET & PRODUCT STRATEGYAlign Around Outcomes
EMDR follows a structured therapeutic protocol that depends on trust, clarity, and consistency. Those same principles shaped every stage of the customer journey, from the first interaction with the marketing website to the therapist workflows inside the platform.
Rather than treating marketing and product as separate initiatives, I designed a unified experience that aligned brand strategy, go-to-market messaging, and clinical workflows. The result was a seamless transition from learning about EMDR to confidently delivering and receiving remote therapy.
Growth & AdoptionScaling Remote EMDR Care
Every workflow, interaction, and system component was designed to support HIPAA/GDPR compliant, consistent therapy experiences.
Integrating reusable patterns, scalable workflows, and a cohesive design system, the platform could grow without compromising the structure and trust that effective EMDR therapy requires.
Advanced tools such as practice management and highly customizable telehealth positioned Bilateral Base to become the industry-standard app for professional online EMDR therapy.
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Results
Bilateral Base was able to develop and launch our marketing website redesign, product experience upgrades, and new feature expansions in 1 year.
The platform transformed a traditionally in-person therapeutic experience into a trusted digital product without losing the structure clinicians rely on.
Bilateral Base is now used by thousands of organizations to support millions of patients worldwide.
