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My Approach

Building simple solutions to complex challenges.

I operate at the intersection of creativity and business.

Together, we can integrate new technologies, accelerate outcomes, and turn bold vision into beautiful, high-performance products, services, and experiences.

Building together.

The intersection of creativity and business is innovation with purpose, where original ideas meet practical limits like budgets and customer needs. Creativity is making new things, business is managing systems for profit, and their intersection turns imagination into value.

I collaborate with cross-functional teams to navigate ambiguity and achieve shared goals.

Delight your customers.

My Process

Whether MVP or global scale, connecting user needs with business and development goals for successful, scalable outcomes.

  • Discovery

    Together, we do a deep dive into your world.

    We uncover where you’re looking to go and find the best tools to assist us on our journey.

  • Research

    Before we hit the road, we research and unpack how your competition stacks up, where opportunities are located, and what success looks like.

    Turn current challenges, technical requirements, and business priorities into new opportunities.

  • Roadmap

    With data in hand, we create a clear vision, mapping a path to success.

    From short-term wins to long-term sustainable growth, we map a clear path to scale.

  • Requirements

    Align and prepare teams for where we are going and what success will look like.

    Facilitate active contributions through ideation sessions, workshops, and knowledge sharing with an acute focus on enhancing efficiency, reducing costs, and improving outcomes.

  • Design

    Design from end-to-end, harnessing your unique point of view. Make, show, stand out, and be memorable.

    Share early and often with users, customers, and stakeholders and get the validation to continue forward confidently.

  • Scale

    Successfully deliver on complex projects.

    Guide trade-offs with data-driven decision making, tracking, testing, learning, and sharing.

    As you grow, navigate ambiguity and complexity with holistic systems, collaborative environments, and a bias towards action.

Achieve best-in-class outcomes.

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Get Results

Proven success building new digital experiences, expanding or modernizing existing platforms, integrating AI, and leading teams through ambiguity to build best-in-class B2B and B2C experiences.

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  • Increased conversion rates and achieve a stronger market position through our research-driven and results-oriented approach.

    From saving time to boosting revenue, reducing costs, and strengthening loyalty, join some of the world’s most prestigious brands and successfully transform your business.

  • Design every detail. Have an impact on what people see, hear, smell, taste, and above all else, feel.

    I work with cross-functional teams to focus on ease of use, innovation, and excellence, transforming ideas, data, and feedback into market advantage.

  • Ideas to working prototypes in the blink of an eye. Create stronger collaboration dynamics to heighten their approach to innovation.

    I provide the proven experience to help negotiate trade-offs and navigate ambiguity, creating the necessary clarity to make smarter decisions and build better solutions.

  • Integrate new tools like AI and custom LLMs to transform your operations, increase revenue, or reduce costs. 

    Develop and implement new technologies for accelerated growth and a forward-facing evolution of your business.

Transform your world.

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Real-world Success

A proven track record for delivering real results in a wide range of industries.

Leadership for brands, products, and services for startups, agencies, product-led organization, and Fortune 500 companies.

 

Unblock teams, navigate ambiguity, and get the outcomes you’re looking for.

Testimonials

  • "Kirstin is a dream to work with—fast, competent, creative, and modern."

    Sarah Ricard, Vice President

  • "Inquisitive and thoughtful, Kirstin has taken the time to understand us, our company and our customers in order to deliver strong UX and design solutions."

    George Smith, CEO

  • "I love working with Kirstin for a lot of reasons, but one that keeps me coming back is that she has a unique ability to see into the future and anticipate the needs and wants of customers, operators, execs and teams."

    Byron Gronseth, Executive Director Experience Design

  • "Kirstin brings a sharp, systems-oriented mindset to design, effectively identifying and addressing deep-rooted issues that impact the end experience. Her ability to see beyond surface-level problems sets her apart."

    Farica Carroll, Product Designer

  • "Kirstin it has been amazing working with you and I can't wait to see what we can make together in the future."

    Sandhya Prasanth, Product Lead

Experiences people love.

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Thank you for being here!

From AI to apps, unlock creativity in your business and achieve your goals.

I am happy to have a conversation about your current situation and answer any questions you might have.

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