E-commerce with Storytelling

We developed an experience framework that could take the OnePlus into new territory.

User experience (UX)

E-commerce Development

Leading a multi-disciplinary team of agency partners and internal stakeholders, we workshopped and used design thinking to develop storyboards, journey maps, content strategy, and design artifacts.

Together, we developed branded storytelling, e-commerce experiences, best-in-class UX, and delightful UI that brought OnePlus to life.

User Experience (UX)

Design System

We developed wireframes, storyboards, and an interactive design system that brought OnePlus to life.

Our design system became a strategic blueprint to outline how the brand engages with its customers at every touchpoint.

We illustrated how the OnePlus phone is a superior product while ensuring consistency, relevance, and excellence in every interaction.

Branding + User Interface (UI)

Storytelling

We connected OnePlus with a product story, product details, and a lifestyle to create excitement about the new product launch.

The net result was a visually impactful experience that allowed OnePlus to expand, grow, and make a lasting emotional connections with customers.

Branding + User Interface (UI)

Interactive Experience

Combining lifestyle-focused visuals with strategic copy, we created a memorable brand.

We expanded the design system to include animations and micro-interactions, expanding the OnePlus visual language.

User Experience (UX) + User Interface (UI)

E-Commerce

60% of consumers abandon purchases due to poor checkout experiences.

In order to support the upcoming product launch, we helped OnePlus improve their cart and checkout experiences to avoid significant financial losses.

After implementing e-commerce best practices into the shopping experience, we updated the cart and checkout flow to include a modern look to match their new website and added features like guest checkout, in-cart upselling, and product bundling to save time and increase sales.