| Overview | |
|---|---|
| Company | Bilateral Base |
| Focus | B2B Healthcare SaaS, Virtual Therapy & Practice Management |
| Role | Design Director |
Transforming EMDR Into a Scalable SaaS Platform
EMDR stands for Eye Movement Desensitization and Reprocessing. Unlike traditional talk therapy, EMDR uses bilateral stimulation through guided eye movements, touch, or sound.
Access traditionally depended on finding a trained clinician and attending treatment in person. I led product strategy and experience design for Bilateral Base, translating specialized EMDR therapy into a secure digital platform for virtual and in-person care.
By combining HIPAA-compliant telehealth, purpose-built EMDR tools, and practice management, we created a scalable SaaS product for providers and patients.
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62% Clinician Trust Barrier
Research identified clinician trust as a significant barrier to virtual EMDR adoption, shaping product decisions around security, privacy, usability, and the therapeutic experience.
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Designed for EMDR
Translated specialized bilateral stimulation, provider controls, patient participation, secure communication, and clinical workflows into a digital therapy experience built specifically for EMDR.
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Built for Clinical Care
Unlike regular Zoom or Skype, Bilateral Base designed privacy and security into the platform foundation with HIPAA-aligned workflows, Business Associate Agreements (BAA), and 256-bit end-to-end encrypted communication (E2EE) alongside practice management tools.
| Scope | |
|---|---|
| Partners | Senior Leadership, Providers, Patients |
| Responsibilities | 0→1 Product Strategy, UX Research, Product Design, Design Systems, Provider SaaS, Patient Experience, Go-to-Market Strategy |
| Outcome | Scaled from 0→1 into a $3M ARR SaaS platform used by thousands of organizations to support millions of patients worldwide. |
Scaling Digital EMDR
I translated traditionally in-person EMDR treatment into a product ecosystem that supported providers and patients across virtual and in-person care.
The platform connected specialized therapy tools, telehealth, patient experiences, and practice management, creating a foundation that could scale with provider adoption and practice growth.
Trusted by industry leaders.
Building Trust
Therapy depends on trust. I developed a brand and product system designed to make virtual care feel calm, credible, and consistent across every provider and patient interaction.
Reusable patterns created a unified experience across clinical tools, practice management, patient workflows, and go-to-market touchpoints while giving the product room to scale.
Scaling EMDR Care
I facilitated research, workshops, and working sessions with providers and stakeholders to understand clinical needs, identify adoption barriers, and align product, technical, and business requirements.
Those insights shaped the roadmap, specialized EMDR workflows, platform architecture, and go-to-market strategy.
Scaling virtual EMDR required overcoming clinician concerns around privacy, security, and therapeutic quality.
I incorporated HIPAA requirements, Business Associate Agreements, encrypted video, and consistent clinical workflows into the product foundation, helping providers move from skepticism to confident adoption.
Every workflow and system component was designed to support a consistent care experience across remote and in-person therapy.
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Product Strategy
Product Discovery
Product Vision & Roadmap
Cross-Functional Leadership
Workflow Optimization
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Enterprise SaaS
0→1 MVP
Two-Sided Platform
Scalable Design Systems
Continuous Discovery
Service Design
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Healthcare Technology
Virtual EMDR
Clinical Workflows
Practice Management
Patient + Provider Experiences
Privacy & Compliance
Turning Product Strategy Into Growth
Building the platform was only part of the challenge. I connected product strategy with positioning, education, pricing, and go-to-market to make the value of virtual EMDR clear to clinicians.
Rather than treating marketing and product as separate experiences, I created a unified journey that helped therapists understand the platform, evaluate specialized tools, choose the right solution, and move from discovery to adoption.
Reusable patterns and a shared design system kept product, marketing, and clinical experiences consistent as the business scaled.
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Results
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0→1 Launch in Under a Year
Led product strategy and experience development from concept through launch, delivering connected provider and patient experiences in less than one year.
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Millions of Patients Supported
Over a multi-month period, Bilateral Base captured a steady 22% of the remote EMDR market among clinicians surveyed and grew to support thousands of organizations delivering therapy to millions of patients worldwide.
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$3M ARR SaaS Platform
Bilateral Base scaled into a $3M ARR SaaS business through a blended, tiered subscription model, turning a traditionally in-person therapy experience into recurring digital revenue.
