The fledgling vodka brand was born and raised California. In PARTNERing WITH THE LOS ANGELES TIMES, HANGAR 1 wanted to tell their story on a larger scale.
We developed visual, written and video content to create a living, breathing digital ecosystem. We established Hangar 1’s brand voice, bringing them alive online as quintessentially California.
A CUSTOM MICROSITE HOUSED A MIX OF RECIPES, ARTICLES AND SOCAL-inspired activities.
Our campaign had over 9 million impressions delivered locally and nationally, with folks spending on average over 2 minutes per page.