Southeastern Grocers

Southeastern Grocers, parent company and home of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, in partnership with Disney, took grocery shopping to a new galaxy!

Customers could earn free cosmic shells with every qualifying purchase or download a VR Goggles app to stand side-by-side with augmented reality Stormtroopers and other Star Wars characters in store aisles. The page takeover directed to a custom microsite, built to generate excitement for the promo and housed video content and promotional information.